It has been argued that human athletic ability has plateaued, but that technology is pushing out the boundaries created by physiological limits. We’ve seen swimsuits move better through water, bikes become more aerodynamic, and running shoes get lighter. Now, neuroscience is getting in the game with the introduction of brain-boosting technology. In this article, I’ll discuss neuropriming and neurofeedback devices and offer my thoughts on whether or not the price tag is worth it.